Writing SEO content in Real Estate

It is the quality of content you write for any real estate company supplemented with search engine optimization tools that determines a required ranking for any real estate company online presence.

Drawing on my experience as a real estate SEO content writer, the crux of my job is ultimately driving traffic to the website of the real estate agent firm I work for through content writing. By using good SEO practices and encouraging site visitors to contact and hire the services of the real estate company, I also satisfy my desire to write. Be careful with the word ‘write’. I write to satisfy my impulse and not to bombard all the keywords that, while technically would rank higher, would be suitable enough to be a recycle bin promotional piece.

After all, who reads those useless SMS that fill your mobile inbox with unwanted real estate marketing messages? Being a content writer… must be genuine and being an SEO must be truthful. There is a balance between the two. First you have to be clear that you are not writing for search engines, bots or spiders.

Before writing about any real estate topic, I first study all the parameters that affect end-users and present to them the real feeling of living in that particular area, express any concerns that need to be highlighted and along with them provide all the details. Once I’m done giving readers the feeling of experiencing life, that’s when I optimize. The order should always be like this and never the other way around.

Claiming your internet territory can be quite simple if you are an avid writer with knowledge of SEO tools.

Here are some helpful tips that will improve your ability to be one:

Find what people are searching for: keywords

Choose your keywords carefully because they are the most important part of optimizing your content. If your keyword matches what users are searching for, then you’ve done your job well. Doing keyword analysis using a keyword research tool will increase content visibility by combining less competitive long tails and broader keyword phrases to hit your desired goal.

keyword density

Give a big NO to stuffing your article with keywords. Remember, it is always the content that should make sense and not the keywords. 98% should be your original content and give only 2% footage to your keywords. Keep that strictly.

descriptive title

In addition to giving the article a title, you should give a general description related to the article you are publishing.

Distribute it in points

Including pointers, bullets, or numbering in your writing helps get your message across clearly.

Hit the target: geographic target

You must know where your target readers are. Your website focus can be anything, be it luxury apartments, first time home buyers, REO bank owned properties, flat rate pricing, newly built homes, commercial properties, seller listings, investment properties , etc. For example, if the keyword ‘luxury apartment in Gurgaon’ is highly searched, then it becomes imperative for an SEO to geo-target Gurgaon as the specific target area. It is also necessary that the content is fresh and informative at the same time. Geo-targeting gives your website the authority of the area’s topic, leading to more focused traffic for a higher conversion rate.

Use Twitter card

It is the most trending brand development strategy on Twitter. It provides various types of card options like summary, product, photo, big image summary, app, and gallery. Then there is also the lead generation card. This is also beneficial for new setups in which search engines index tweeted pages.

Add Media Related Files

Adding media related things like videos or images improves visibility. Infographics is another trending tool that is popular with SEOs. A large amount of information is easily conveyed through pictorial and content representation.

It is a surge with the advent of online marketing that has led to content being marketed at a higher rate. Otherwise, who would have considered paying you to write your own jumble of thoughts? After all, it’s your own itch that you want removed, and getting paid for it was never thought of!

Content writing has eventually become a vast field and this vastness has only been made possible by the advent of technology. It is the digitization of content that has changed the fate of perceiving it as a savior for brands seeking to resurface or even as a firm that supports the image of any organization. After all, it is technology that makes both a pen and a sword, but the ultimate power went to the pen.