Why you should use direct mail

Yes, I know the drill all too well. “I tried direct mail and it doesn’t work and it’s expensive.”

To be honest, I shelled and hit hard the first time I used direct mail too! it was ugly

But I stuck with it and learned how to make it work from a select few professionals in the industry. And it was worth it.

In this short article I will give you some reasons why you must put direct mail to work in your business. If you don’t, you’re leaving money on the table.

In another article I will show you how to make it profitable. But for now, I suggest you at least consider using direct mail to grow your business.

I think you’ll soon be surprised how efficient and profitable direct mail really is.

Let’s do it.

Some of the largest and most profitable companies use Direct Mail to maintain and grow their business. It’s true, Apple, AT&T, Wells Fargo, Pfizer, and Wal-Mart and numerous companies use direct mail to get new leads and increase their sales.

And in case you were wondering, Internet companies like Google rely on this marketing channel for businesses to advertise with.

Sending direct mail works like crazy for almost any type of business… medical clinics, plumbers, auto repair shops, publishers, sales organizations… and just about any other business you can think of. And it will work for your business too!

These are just a few reasons to use direct mail.

First of all, you won’t find a more reliable and robust system for getting your message across to your current and potential customers.

While there is no perfect methodology, the US Postal Service is hard to beat.

The Postal Service delivers to 146 million homes and businesses every day, six days a week. Sure, UPS and FedEx compete, but UPS delivers only 8 million and FedEx less.

Rest assured, the Postal Service is NOT going away! So you have an extremely reliable system at your fingertips to spread the word affordably.

According to DM News, a recent study showed that 98% of consumers receive their mail from the mailbox the day it is delivered, and 77% check it immediately.

Now, think about YOUR email. Do you think it is treated with such urgency?

According to the WFD Statistical Data Book, 12 billion (with a B.) Catalogs were mailed out last year. Do you really think catalog companies go to the trouble and expense to send out 12 BILLION catalogs if they’re not successful?

What’s more, this method of advertising in the US is expected to grow to over $48 billion.

So all of this adds up to a reliable, affordable, and profitable system for maintaining and growing your business.

Stay tuned. Next, I will be talking to you about how to make your mailing profitable.

Yours for more profit.