What is search engine optimization and why is it important?
Search engine optimization (SEO) helps you drive more organic or free traffic to your website. When you know a few simple search engine optimization techniques, it can mean the difference between your website ranking in the search engines or simply being ignored.
There are basically two types of search engine optimization. On page, which deals with everything on your website, and off page, which deals with what you do outside of your website to attract people to your website.
On-page SEO
Keywords
Your keywords are the words and phrases that someone will type into a search engine when looking for information online. Insert keywords in your page titles and subtitles. Search bots look at the words in your headers and use them as signals to the main topic of the page.
Fascinated
You want to have a variety of different types of content for maximum SEO value. This includes articles or blog posts, graphics, illustrations, or photographs. Keep your paragraphs short, use bullet points and subheadings, and make your content easy to read for humans (not just search engine bots). Your SEO results will improve if you generate content material that will remain relevant for as long as possible. When your content is ‘evergreen’ it means that it focuses on the problems that people will have in the coming months and years.
keyword density
Do not insert so many keywords in your content to try to attract the attention of search engines. This not only makes it difficult for people to read, but also your website could be considered a spam site and blacklisted. Your keyword density is determined by dividing the number of keywords by the number of words on a page. The recognized standard for keyword density is between 2% and 5%.
SEO off page
backlinks
When other websites link to you, you will get more search engine traffic. These links, called backlinks, must come from legitimate websites and in quantity.
social media
Social media is one of the most important off-page SEO tactics. People who view and share your content on social networking sites like Facebook, Twitter, and Google+ will gain favor with the search engines.
Confidence
There is hardly anything more important to the success of your website than trust. If you lose the trust of your audience, you lose sales and any position of authority. You can build trust by sharing trustworthy and accurate content that you have created and that others have created.