Traffic Building – Classified Ads VII

The next line should include features, for example, special diets, free weight loss e-books, or a special weight loss system.

For example, if the headline is:

Lose 20 pounds in the next 30 days!

The profit line might say:

melt the pounds fast

And the feature line might say:

Special Report Reveals Secrets or Free Weight Loss Ebook

So your finished ad looks like this:

Lose 20 pounds in the next 30 days!

melt the pounds fast

free weight loss ebook

Here’s another example of an ezine ad, this time using the dog training theme”

Teach your dog to stay in just 10 minutes! (Headlines)

Your Dog Will Obey Like Never Before (Benefit – what is the effect of the product)

Free Dog Training Guide (Feature: What Buyers Can Download Right Now)

With ezine advertising, list building efforts are often highly rewarded, compared to ezine advertisers trying to sell things through their ads. The reason for this is that because many people try to recoup the cost of their ad with immediate ad sales, they often send readers directly to a sales page.

In your case, since you’re focusing on the long-term value of the subscriber, not short-term change, your reader is pleasantly surprised to simply receive a free gift, so the conversion rate of actual clicks may trend. to be quite tall.

Another thought that is imperative is that the ad itself is in accordance with the landing page.