To survive, you must teach the old dogs new tricks.

The sea change that most companies face today is increasingly becoming the norm rather than

than the exception. The change is driven by globalization, technological and social.

dynamic. Floating around the status quo is like a person with cancer waiting for his

condition to improve. If you keep doing the same, things are not going to get better.

There is a saying that old dogs cannot be taught new tricks. To survive in today

competitive market, old dogs need to learn new tricks.

Organizations fail to change because of the old ways of doing things. There is an unclear vision

as most CEOs cannot communicate their visions in three minutes for others to

people can understand and embrace it. Also, vision is often not communicated

and obstacles like bureaucracies are allowed to block vision.

The management also fails to plant the new behavior and vision in the values ​​of the company.

They do not show employees that new behaviors and approaches can result in

improved performance. Top management fails to develop a shared commitment to the

renewal. The future corporation should be less bureaucratic, with fewer levels, more

performance-oriented and risk-taking.

Shareholders are growing impatient with the president and CEOs who

to their old ways. If the old dogs are not mend, the shareholders and investors

he will speak with his feet and hasten to express his protest. In March 2004, Sir Philip

Watts, the embattled chairman of Royal Dutch / Shell was forced to resign after the audit.

He was due to retire the following spring. One of the largest investors commented

they wanted more independent executives instead of for life.

Walt Disney’s Michael Eisner was stripped of his chairman position but remained CEO. He has been the director of the Walt Disney Company since 1984. It was popularly believed that

shareholders voted against him to register his reprimand against Michael Eisner

leadership.

In contrast, Well Fargo gave up the 150-year history by eliminating all waste – it sold

the corporate jet, cars, free drinks for staff, etc. By contrast, another 150-year-old bank, Bank

of America did not respond as quickly with banking deregulations. Later,

BOA learned to reduce waste, yet it had already lost valuable time for Well Fargo.

In the realm of marketing, companies still think that marketing is selling. They

focus on selling products to customers and neglect maintaining a relationship with

they. They are only interested in selling to new customers and neglected existing ones.

and old.

Perhaps it is more glamorous and exciting to pursue new accounts, when studies have found that it is cheaper to retain old customers than to acquire new ones. For example, many companies see the potential of the Internet but never make the switch.

Bookstores continue to carry expensive brochures and media advertisements,

when more and more customers use online shopping. One day these bookstores

I realized that Amazon.com surpassed them because Amazon.com does not have

expensive warehouses to store your books and people buy online.

Acceptance of the Internet as a business tool has saved many companies from

break. Helps small businesses compete against large companies as in

the website, there is little differentiation. Probably the best and most profitable

means to promote the products and services of a company and generate new sales. Nicholas

Negroponte, American writer and director of the MIT media lab, said: “The Web is a

10.5 on the Richter scale of economic change “.

Some moderation is required to get rid of all the old stuff. One should not always

equate ‘old’ with obsolete and ‘new’ with better. It is also not advisable to hastily pull

all old and viable traditions and conventions. May require modifications, but

they are the result of the experience of many generations. Furthermore, decades of

The downsizing has eliminated many employees with many years of rich experience and knowledge.

that new staff will take many years to learn. Therefore, the old staff has a lot of value.

to the company.

Employees go through several stages during a process of change and reorientation. They

They are namely denial, frustration, confusion, acceptance, and finally commitment. There

there may be some resistance at first through denial, frustration, and confusion. objective

Once they see the value of the changes, they will accept and commit to them.

However, keep in mind that if you leave old things alone, you leave them as they are.

is it so. But not. If you leave an old thing alone, you leave it to a torrent of change.

The key is that tomorrow’s champions see an opportunity, that their competitors

I can also see. The difference is that champions take action to make the change.