The love affair of hairdressers with GHD hair straighteners
GHD (Good Hair Days) originally took the hairdressing industry by storm shortly after the start of the new millennium; The GHD styler was an overnight hit with both hairdressers and salon customers. The reason for this was simple, the GHD styler was far superior to any other styling tool on the market and clients and hairdressers alike were amazed at the results they could achieve. Significantly speeding up the time it takes to get a client’s hair perfectly straight, and simply straight, straighter than hair could ever get by simply blow drying or using an alternative hair straightener. GHD took a unique approach to building its image by partnering solely with salons and barbers, positioning itself as a professional styling tool, used by professional barbers.
Through this salon, they only approach GHD and the hairdressers have created a two-way loyalty program. Any self-respecting salon or barber would not be seen dead using anything but a GHD styler on their clients. So much so that hairdressers seem to have an almost snobbish attitude towards other hairdressers. Have you noticed that I keep referring to them as GHD IV stylers? This is because ghds is no longer just about straightening hair, hence ghds great effort in renaming this tool as styler, instead of “Hair Straightener”. The GHD styler has limitless versatility, which has empowered hairdressers all over the world. Giving them the ability to truly express and showcase their creative talents to their clients. With a little practice and imagination, the hairstylist can add volume, texture, definition, curls and waves to dramatically create a look that is complete for the client using the GHD Styler.
GHDs are a significant progression from the traditional hair straighteners or stylers that people may have seen at the local barber shop in the 1990s, looking more like medieval torture devices. Not only does GHD deliver the results that hairdressers want for their clients, but the entire GHD brand image fits perfectly with a fashion-oriented industry like hairdressing, the brand itself was recently included in a book of the 100 most popular brands. cool in the world. Not bad for a product that is only seven years old. GHD stylers are a woman’s must have, a #1 style accessory, the only gift she wants for her birthday, for Christmas. You should see the face of the lady in our salon when her boyfriend/husband or father dares to suggest that she buy a regular brand of hair straightener for half the price. Sure enough, the red mist descends and soon they’re back in line.
The development of the GHD brand is a real model for any new product that seeks to break through in the market, that seeks to capture the attention of the public, generate enthusiasm and become an iconic brand. GHD has shown unwavering support for the roots: the professional salon. When other companies would have given in to temptation and sold out for a quick buck to big national and multinational retailers, GHD has stood its ground. They appreciate the important role the professional hairdresser has played in making their brand the powerhouse it is and moving it forward. Even now that the brand has been established, the partnership shows no signs of slowing down, if anything, this love affair is only going from strength to strength.
GHD is also doing in the development and education of hairdressers. GHD has established a dedicated GHD Expert in the UK, where some of the country’s best hairdressers share creative ideas, product knowledge and Ghd styling techniques with Ghd salon hairdressers. They host fun, inspiring and hands-on lifestyle seminars to help hairdressers better understand their clients’ needs and have opened eight regional Ghd Academies offering educational courses on classic cutting, cutting edge styling, catwalk styling, portfolio creation and execution of your photo session.
On top of all this, they also host their own annual awards night, this year’s awards were held at the elegant Royal cafe in London. It featured eight categories, awarding excellence and creativity in categories including Creative Style, Innovation, Catwalk Style, Retail and Marketing. I was lucky enough to be nominated for one of these awards working for Moda Greco Hair Salon for the second year in a row. Unfortunately I didn’t win this year either – daylight robbery if you ask me… ha ha… but I’m not bitter as the whole event was so much fun and really motivating to try even harder next year. – I’ll be back next year. Fingers crossed. The day featured a champagne reception, followed by a 3-course meal, awards presentation and a dazzling after-show party, including an exclusive look at the new “Heavenly Creature” collection from the “GHD Directive” art team. “.
As the GHD brand continues to grow, so does its relationship with the professional hairdresser. There have been rumors that GHD could turn its back on the salon and start introducing the brand in supermarkets and retail stores. I hope this is just a rumour, because GHD has proven that you can create a successful global hair care brand by being 100% salon exclusive. So I hope that now and in the future we all have a Good Hair Day.