The importance of typesetting and ad design

Placing your ad in print publications can generate a much better response if you have a well-designed ad. Many of the publications out there will offer you free typesetting which is great as it will save you from paying for some typesetting ads but the only problem with this is that your ad will look very similar to a lot of the other ads that the publication has composed for his other clients. All typesetters have their own style of making ads and the typesetting department of that magazine will have the same style. I used this free post typesetting service in the past and got responses to my ads, but I also had my ads done by a different typographer/ad designer, submitted those ads to a publication, and got a much better response because my ad looked different from the rest.

Typesetting is not too expensive, especially through those who offer mail-order typesetting service. I have compared the prices between some well known mail order merchants that offer this service and the prices of local printers and there is a very, very big difference in price. As mentioned above, it seems that all typographers have their own style and it’s gotten to a point with me now that when I see ads in magazines, I can usually tell who typeset the specific ad I’m looking at. Typically, rates for typesetting ads are a couple of dollars per inch. An 8X10″ full page ad will run you $20-$30. Everyone’s prices are different, but those are average prices. Your ad is very important, you don’t just want to post a simple ad that doesn’t get any attention. ., you need your ad to stand out from the crowd and grab all the attention it can get.

I can remember one of the first ads I put in a post. It was a 1″ ad for a money making program I had joined and had the ad done by a mail order dealer. I think it only cost me $1 and a LSASE for him to do my ad. I got my ads in the mail and I wasn’t disappointed because as far as I was concerned the ad looked good now I could send it to a publication and put it in their magazine I fancy it at all just a border box and some roman text on it. The headline wasn’t even bold. I ended up getting 8 inquiries about my ad. Later on, I did another ad with the same wording from a different typographer who made a fancy and attractive border for my ad, made my headline stand out with a nice looking typeface that looked 3-D. He even added a little artwork in that little 1″ space with some dollar signs. I placed my new ad in the same magazine months later and received 31 responses, almost four times the amount of the other single ad I had placed. So never forget the importance of your ad design, it can cost you a lot of clients.