Logo design is one of the most challenging and thought-provoking parts of the graphic design industry. The idea of creating a logo that could be seen by millions of people is appealing to many, and it’s no surprise that interest in this field is stronger than ever.
You need to be a logo designer:
Most designers get a certification, while some prefer to do a bachelor’s degree program. During their studies, students learn about basic design principles, computer design software, and marketing concepts. Logo design is the part of graphic design that creates distinctive marks that represent companies or products. They may work for a design firm, publishing or advertising agency, or as freelance graphic artists.
The graphic designer helps create the layout for all marketing collateral including product packaging, stationery, brochures, billboards, pamphlets, and website design. During the course of design development, a graphic artist consults with clients to discuss concepts, prepare initial idea sketches, and design brand identity, often using computer illustration software. Designers do their job well with the help of researchers studying a target audience or advertising specialists to effectively produce a brand identity that achieves brand recognition.
Employment Relationship as Graphic Designers:
According to the US Bureau of Labor Statistics (BLS), employment of graphic designers was projected to increase 1% between 2014 and 2024, and these professionals accounted for approximately 262,000 jobs overall as of 2014. May 2015, the BLS reported that graphic designers earned a median annual salary of $46,900.
A bachelor’s degree in graphic design is essential education. These professionals can work with the advertising and research departments to achieve the specific branding objectives of a project. Designers must have an eye for creative and attention-grabbing design. At some point, they need to work with the design agency to understand the image or branding the logo needs to convey a secret company message, as well as understand how various demographics respond to some of the most popular and iconic logos ever designed. .
What is the responsibility of a designer?
Designers deliver rich (often complex) ideas in a simple and often non-verbal package. The best logo designs have an immediate and intuitive impact on the viewer, and logo designers are responsible for creating the exact same response. A logo designer must be familiar and comfortable with the software used to create it. This usually means strong knowledge of Adobe Photoshop, Adobe Illustrator, Coral Draw, and other graphics/logo software. Along with this technical knowledge comes a keen attention to detail, far greater than in most other professions.
A graphic artist must be aware of cultural, social, and industry trends and avoid them at all costs because logos generally need to be enduring, much longer than the trends popular at the time. Understanding these trends will be for the most part important because logo designers must also be visionaries, at least to some extent. That’s because a customer often won’t know exactly what he’s looking for. It is the duty of the logo designer to explain the vision of it to the client and to do so in a way that helps the client recognize the vision and get excited about it.
Logo design field:
There is no doubt that there is charm in the field of design and it can be challenging, and it is certainly not for every Tom, Dick and Harry. Among the various directions a graphic designer can take, logo design can be highly competitive and requires a great deal of original and creative thinking, as well as confidence in one’s abilities. This means having a true passion, as well as the ability to learn throughout your career.