Is Email Marketing Still Relevant?
The recent introduction of the General Data Protection Regulation (GDPR) has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your business?
The answer is yes, email marketing is still one of the most effective tools for driving sales in your business, but like most forms of marketing, it rarely stops.
Make sure you comply with the rules
Personal privacy is a major concern today when it comes to email marketing. So is the way you use the data you collect. Please read their current privacy policy and terms of service for their website to make sure you are up to date.
Emails optimized for mobile devices
Your email must be readable on whatever device your subscriber chooses to read it on. You can check how your emails and website look like on free tools like mobiletest.me and responsinator.com to view your content on a variety of simulated screens.
Email rendering
There is a similar problem with the way emails appear in different email services. Check the general appearance of your emails on Yahoo! mail, Gmail, Hotmail, etc. to make sure it doesn’t look bad.
Coding problems
Some marketers prefer HTML-encoded emails, while others opt for plain text. Any errors in the HTML encoding could ruin the appearance of the email, or even prevent some or all of it from being seen. Check your code on a site like Dirty Markup and clean up any errors.
Check and test
Be sure to check any email carefully before sending it. Look for typos and make sure the link clicks to the correct page. Make sure data such as the date and time of an event are correct. People are very busy and don’t have the time for you to send two or three emails on the same topic, trying to fix basic mistakes that you should have found in the first place.
Send High quality Information, not just sales information
Make sure all your emails are relevant and interesting to your target audience. Do more than try to sell them stuff, and they will most likely still be on your list, waiting for your emails and opening them, and even forwarding the emails to other people.
Make it easy for people to unsubscribe
If your subscriber makes the decision that they don’t want to receive any more emails from you, make it easy for them to unsubscribe. If you make it difficult for you, they will start to envy your emails and they will certainly never buy from you. They can also report it as spam, which will cause complications for you in the future.