How to Start a Bed and Breakfast: What You Need to Know
What is a bed and breakfast?
A B&B is a small accommodation that offers overnight accommodation and usually offers breakfast, which is included in the rate. Based on the European tradition of hospitality, traditional B&Bs are generally incorporated into the family home, however the definition has now been expanded to include independent accommodation and cottage rentals. Accommodation can range from a room in a private house with shared facilities to a luxury multi-bedroom holiday home.
B&B start-up costs:
It is important to estimate renovation costs when making a business plan for your Bed and Breakfast. Many of these expenses will be tax deductible, as will ongoing costs such as electricity, municipal fees, and property repairs. A savvy business owner will not overcapitalize, but will make use of existing features and then renew when there is good cash flow. Calculate what your return on investment (ROI) will be and how many years it will take to make a profit. It may be necessary to supplement your B&B income in the short term.
Characteristics of a good bed and breakfast inn:
A bed and breakfast inn should be well furnished, clean and tidy, and with modern amenities. A location close to local attractions and areas of natural beauty will increase your inquiry rate. Good B&Bs should have separate off-street parking, air-conditioned rooms with private bathrooms, and TV/DVD/CD players. A guest lounge where all the guests can relax, chat and play is a definite bonus. To meet the expectations of today’s travelers, B&Bs must have a wireless Internet connection (wifi) available.
Providing excellent customer service:
A successful Bed and Breakfast will provide a welcoming environment where the guest will feel relaxed and well cared for. The ability to handle emergencies, flexibility and good communication skills are essential. Always respond to email inquiries promptly and answer the phone with a smile. The breakfast menu should be varied, offering healthy foods with options for individual preferences, such as gluten-free and wheat-free diets. Towels and bedding must be spotless and rooms are cleaned daily. Always look for opportunities to exceed the expectations of your guests by providing additional services such as fresh flowers in the rooms, restaurant reservations, taxi orders and additional meals on request. Good local knowledge with brochures and tips on tourist activities will ensure that your guests recommend you to their friends.
How to promote your B&B:
Promote your B&B by sending regular announcements to your local tourism organization. Build your credibility with local community and business groups by attending local functions and community events. An online presence is essential with a well-designed website linked to local tourist directories. Prepare media kits with details of your bed and breakfast: reservation information, rates, photos of the rooms and local attractions.