How to sell sunglasses in your store in 5 steps

Having the right sunglasses display is essential to attract customers to buy your sunglasses. In fact, it is one of the best strategies you can do to increase your sales. Most of the people wear sunglasses which have become a valuable accessory even for non-active people. They come in different shapes and sizes that not only protect your eyes, but have also become an extension of your style. Due to the different designs of sunglasses, it has become a must-have ornament and you can definitely see the variation in sunglasses display accessories.

Here’s how to sell sunglasses in your store in 5 steps:

1. Display at checkout counters – Compared to clothing, sunglasses can easily be tried on in less than 15 seconds. If you display them at checkout counters, your customers may try to put them on while waiting their turn and add them to their purchase, which means upsells.

2. Marketing Promotions – Think of tricks like offering 15% off the next pair of sunglasses a customer will buy. Post a cool picture of a model wearing the same pair you’re selling. These are just a few of the ways you can promote your glasses at a sunglass show.

3. Train your Sellers – Create a sales pitch and empower your people to influence your customers to buy your sunglasses. If you have good salesmen and women, you will increase your margins.

4. proper display – place a mirror near the shade of your sunglasses for your customers to check how they look. This will help them see if your sunglasses will highlight their features and ultimately entice them to buy their own pair.

5. Good presentation – get a point of purchase (POP) display rack for you to sell sunglasses as this is the most important thing. Having an attractive POP display is very important to grab your customer’s attention. Presentation is very important to grab the attention of your customers, so having a custom made display can entice your customers to choose from a sunglasses display and try them on.

Basically, there are two types of sunglasses POS display racks; a countertop and a floor display.

Countertop POP displays will save space in your store if you are a budding retailer as it does not consume a lot of space. If area is not an issue you can use floor racks as they carry more pairs of sunglasses. If you want to save your retail service space, you can go for a slat wall merchandise that can accommodate up to 18 pairs of sunglasses. If you have an empty counter, you can go for various countertop POS displays that can hold 4 sunglasses all the way up to reasonably friendly shelves that can accommodate 30 sunglasses. But if you have a large space along with a lot of sunglasses that you want to sell, you can get a rack that can hold 72 to 120 pairs of sunglasses.

There are a number of factors that you need to consider when choosing the POP display shelves that you want to purchase. You just have to be sure that you choose the best retail accessories that will fit well in your store. Because your point-of-sale displays will always be worth it, helping to persuade your customers that what you’re selling is important to them.