If you really want to be successful with your blog, you need to develop your blog marketing strategy. How can you spread the word about your blog and set the strategy?
Set your goals
Remember to set goals first. For example, if you want to increase your audience by 1000 views per day in 90 days, that’s a good goal. But, you must add to that goal how you will do it. For instance, “I will increase my views by 1000 views a day within 90 days through paid ads, posting relevant blogs daily for those 90 days, and sharing them with my email list and social media connections.”
Understand your audience
If you don’t know who your audience is, it will be difficult to create the right content, know what solutions to market to them, and how to reach your audience. Take the time to study your audience and create audience personalities (or a few) so you know who you’re creating something for.
Determine ideas for topics
Once you are ready with that information, start writing ideas about topics. It can be helpful to stick to five or fewer categories in which the content will be included. That way, you can keep the blog narrow and not diversify too much, keeping the interest of your ideal audience.
Develop a content calendar
Now that you have ideas about topics, you’ll want to develop a content calendar so that when you’re ready, you can look at the calendar and create it. You don’t want to brainstorm when you’re ready to write, or when you’re submitting your ideas to your writer, or when you’re looking for PLR.
Set up a promotion process
You don’t want to skip anything, so create a checklist of every single thing you need to do to promote every blog post you publish. For example: email list, social networks, groups, announcements, etc.
If you are curious about your niche and audience, you will be much more interested in learning about your topic and your audience. This means that creating content (or content ideas for someone else to create) will be much easier for you.
Do not give up
Business blogs are part of a long-term customer acquisition process. It won’t happen overnight. Some people have to constantly blog for a year before they really start to notice, but if you’ve chosen a niche with an audience and are targeting them correctly, it will happen. Do not give up.
Understand the different marketing channels
If you don’t know all the marketing channels available to you and that relate to your niche (like all the social media you should be on, email marketing, ad opportunities, live events, etc.), you may have It was difficult to get the word out. Research your opportunities.