How to develop an effective company profile and why
What is a company profile?
A company profile is essentially a resume of your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers understand your business, as well as your company’s focus, unique strengths, and relevant expertise. Your company profile demonstrates your company’s ability to effectively meet customer needs. Your company profile also helps others who come into contact with you, such as lenders, the media, and job applicants, to better understand your business.
Who would benefit from having a company profile?
A company profile would benefit any company wishing to establish credibility, including:
* A consulting company in which it is fundamental for the company to establish the base of its experience.
* A service provider with a service that cannot be evaluated prior to the sale where the prospect evaluates the company’s ability to provide the service based on their evaluation of the company itself.
* A company that lacks a recognized name in the market it serves
How can a company profile be used?
There are many ways to use a company profile, such as:
* Include it on your website as a means of establishing your company’s credibility
* Use of a printed version as a sales tool at trade shows or in mailings to prospects
* Provide it to lenders to help you secure financing
* Adding it to your media kit and including it with press releases to provide the media with general information about your company.
* Using it as a recruiting tool to promote your company to job candidates
What should be included in your company profile?
As a guide, look for a company profile of approximately 250-400 words that covers each of the following key areas:
Summarize your company background
Use the first paragraph of your company profile to summarize your company’s background information. Include in this first paragraph the year the business was founded, where the business is located, a high-level description of the products or services your business provides, a high-level description of the customers and industries served, and the geography it serves. Also include details about your company’s philosophy and approach to serving customers. Finally, be sure to mention achievements that quickly help establish your company’s credibility, such as awards, the number of clients you’ve served, or the size of your business.
Provide more details about your company’s products or services.
Use the second paragraph of your company profile to list the products or services your company offers. Use this paragraph to refer to the expertise and experience your company has that enables you to meet customer needs in these areas. You can also use this second paragraph to better define your target customer for the products or services you offer.
Highlight your company’s strengths and successes
Use the third paragraph of your company profile to highlight your company’s unique strengths, as well as key successes your company has had. To develop this paragraph, take the time to list the top 3 competitive advantages that you think your company has over companies in your market space. Weave these competitive advantages into this paragraph of your profile. Next, list the top 3 successes your company has had and incorporate them into your company profile.
Include your company and staff qualifications
Use the following paragraph of your company profile to demonstrate your company’s qualifications by emphasizing areas such as patents, publications, trade associations and alliances, tools or technologies used to meet customer needs, accreditations, certifications, or the educational background of your employees. staff members.
Summarize your sales statement
Use the final paragraph of your company profile to provide a 1-2 sentence closing sales statement that explains why a client should work with your company.
Close with company contact information
After the last paragraph of your company profile, provide your company contact information, including mailing address, phone number, fax number, email address, and website URL.
Whether you use internal resources to build your company profile or work with an external resource, your company will benefit from having a company profile to establish your company’s credibility with prospects, lenders, the media, and job candidates.