Effective blog writing and SEO

Blogging for pleasure in your free time is different, and blogging for a very specific reason – to drive traffic to your website is a whole different thing! When you write a blog post with the intention of driving quality traffic to your website, there are many considerations that you need to take into account. The blog must be easily recognizable on the Internet. Which means that SEO is important. But what good is a recognizable blog, if it’s not a good read? Which means readers are important too.

So whatever you include in your blog writing, make sure you keep the best interests of readers and search engines in mind. Readers need to find value in your writing, and search engines need to be able to crawl and understand your content. Blogging is getting a bit tricky! But if that’s what your audience (search engine and readers included) expects, wouldn’t you rather work on it and deliver? You’re right. And don’t worry, here are some tips to keep in mind while blogging:

• There is absolutely no compromise on the quality of the content. If you write content that isn’t interesting in the first place, no amount of SEO (search engine optimization) will help.
• If your topic is interesting, make sure there are no other “quality” violations, such as spelling and grammatical errors.
• A catchy title that creates an impact is the essence of blog writing. Readers should base their decision to read the article only after looking at the title. As for the search engines, include your strongest search terms (keywords) in the title.
• The title should be relevant to the blog you follow, of course.
• Blogging definitely does not mean writing long chunks of information. Well, it doesn’t mean writing too less too.
• If you are using graphics, keep a good ratio of graphics to text. SEO frowns on too much less text; Well, readers don’t find it a good read either.
• If you must use graphics, make sure they are optimized (like alt tags, descriptions, etc.)
• Blog writing is an ongoing activity. Remember to add posts frequently.
• If there’s an older post you can link to or refer to, great, link to it!
• Submit your posts to popular social networking sites. Readers attracted through these channels are a great way to promote your website. The search engine also takes the social signal well! Make sure you are there and your blog is where readers and search engines are looking!

There isn’t just one way. However, there are some tried and tested tips. This is an attempt to put together some blog writing tips to help you create amazing blogs. Blogging is also a way to promote your business, so make sure you make the most of it.