Building the Business Case for Email Marketing
Thinking of starting an email newsletter or email marketing program, but not sure what results you can expect from this investment of time? According to industry experts, a well-designed and implemented email marketing program can:
- Increase customer retention; a 5% increase in retention produces profit increases of 25% to 100%
- Encourage repeat business of existing customers who spend, on average, 67% more than new customers
- Influencing purchase decisions; according to 53% of surveyed consumers
- Strengthen customer loyalty; Acquiring a new customer can cost 5 times more than maintaining a current one.
For the small business or “lone entrepreneur,” the combination of a content-rich website and a consistent, quality email marketing program is the foundation of your marketing engine and is the boxing equivalent of a “punch.” of grace”. Your search engine optimized website with a featured newsletter signup box can attract new business prospects, automate your newsletter signup process, and cultivate those same prospects with an ezine loaded with valuable content that positions you as a top performer. expert in his field. Let your marketing engine work for you while you focus on other high-value business tasks… or play golf… you name it!
With all the fuss about driving more website traffic, one fact remains indisputable. A good email marketing program is still the number one way to drive traffic to your website. And we all want visitors to come to our sites and stay a while, reading about our products and services and the great benefits our customers enjoy as a result of doing business with us. But another great feature of website traffic coming to our sites from external links is that search engines place a high value on external links in their search rankings.
So my advice to you is: stop thinking about starting an email marketing campaign and just do it! The positive impact it will have on your business will far outweigh the cost of creating and implementing your program.