Additional Sales Scripts for Success at the Retail Sales Counter
Upselling is a challenge for many in retail. It feels awkward and forced, a task employees often do just because they have to.
Those who are most successful at upselling have generally found a way to inject part of themselves into the upselling process. It can take time to find the words and attitude that work. Smart retailers give their employees enough time to figure this out for themselves.
Too often, though, retailers require employees to make a pitch with every sale. This can do more harm than good.
To provide retailers and retail employees with some ideas on additional sales scripts, here are some examples. Some are full hyphens, while others are the opening words. They are designed to launch your own ideas.
Would you like fries with that? Every store has a good boost item that works with the most sales. If not, search for the product. So the upsell thing is a service and not a sales pitch.
We have a special offer today with every purchase…
Have you seen this, it’s only in…
The boss wants us to give up this item, so we’re offering two for one…
We have a free gift if you buy this today…
Did you want any candy with that today?
Would you like to try one of our new treats?
We have a special offer today for customers who spend more than $50, if you spend another $50 you get it at half price.
Have you seen these, they are just in…
If you join our loyalty club, I can give you 5% off this purchase today.
We have a free gift for every purchase over $50 today, you only get $10 off when you get this free gift I wanted to search some more.
Would you like one of our reusable shopping bags? They’re only $2.50 and they’re eco-friendly.
Would you like to go on our lucky dip gift voucher? It costs $10 and there are vouchers inside from $10 to $50.
Soliciting additional business is half the battle in getting additional business. Retail employees are more likely to participate in an upsell program if you have good deals available for them to submit. This takes time. Find relevant items and price them for an efficient sale. The best items are those that fit in with the more common items you sell, like French fries that go with burgers.
Give your team time to develop the words that work for them to turn their good ideas into additional sales.
Remember, upselling is personal.