Virtual Home Tours as a Marketing Tool: Are They Effective?

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Competition makes it a bit difficult to sell a home. Despite putting up signs that your home is for sale, buyers rarely notice. There are different marketing strategies that you can use to attract more buyers. Creating a virtual tour of a house is one of them.

What is a virtual visit to a house?

By definition, the virtual tour of the house refers to the panoramic view or simulation of a house through sequences of photographs, videos, or both.

How is it made?

Even without the knowledge of an expert, a person can take a virtual tour of your home. Smartphones are equipped with cameras and can basically be used for this purpose. For homeowners who want better options, there are apps or software that can create virtual 360-degree tours that give buyers a broader view of the property being sold.

There are tutorials on how to use these applications. However, most of them are relatively easy to use and self-exploring.

The most complex virtual tour software allows large zooms to highlight the best details in the house.

Why do buyers like virtual home tours?

Who would not want to enter the house they would like to buy? But what if time constraints prevent you from conducting eye inspections? This is where virtual home tours come in handy.

They provide the convenience of having a tour of the home and seeing the details without having to be at the physical location. Save time, money and fuel consumption.

Virtual tours of the house are also highly appreciated due to the attractive add-ons that the creator can incorporate. Captions, background music, and even voiceovers can be incorporated to gain additional information and make the virtual tour more engaging.

How attractive are virtual tours based on buyer acceptance?

The different marketing tools used to sell a home show different percentages of acceptance by buyers. In the statistical information provided by propertiesonline.com, Virtual tours rank fourth among what buyers like when looking for a home to buy. Follow detailed information, photos of the house and interactive maps. It is classified in the same way with the agent’s contact information.

Reach more through virtual home visits

Virtual home tours can be used to reach more potential home buyers. What’s even better is that through social media platforms, more people can be reached. By sharing the virtual tours on your social media accounts, you are actually promoting your home better.

If you want to create a virtual tour of your home, you can always try it on your own. But if you want the advice and assistance of your real estate agent, you can always count on their services.

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