The new future: strategy is fundamentally based on how you will deliver unique value

Organizations today operate in a highly dynamic business context, compounded by complexity and uncertainty throughout society. In the immediate future, business leaders will need to master the disciplines of uncertainty.

Today’s news is not very good. Every time we think we’re on the bright side of the recession, they throw us into another loop, hit us with another crisis, tell us that it will be only a few more months before all of this changes.

The unprecedented monetary stimulus, government guarantees and capital injections appear to have largely ended the short-term crisis that drove the capital and credit markets to the hospital. But it is not clear what will happen when the drug is withdrawn from the patient.

For the first time in a year, most say that economic conditions in their countries are better now than they were in September 2008. Although the global news is good, there are marked regional differences; Executives in developed Asian countries are generally the most optimistic and those in Europe the least.

Yet most executives around the world share the prevailing skepticism about consumers: When asked to name the biggest threat to future economic growth and the growth of their own companies, most worry about low demand. of consumers and the loss of business by low-cost companies. competitors.

It’s times like these that tremendous competitive success can be achieved. It is at times like these that companies can change their position in the market. It is in times like these that leaders can become followers and followers can become leaders, because we are in a period where now everything will open up and unfreeze. The cheaper the better, the better, the cheaper. Cheaper, better and faster is the new normal.

There are changes in the lifestyle: people do not go to the cinema, but watch it at home; not go out to eat, but at home. People are no longer going for premium skincare products or maybe Starbucks.

Alternative sales channels (kiosks, home shopping, Internet retail, service stations, direct selling and direct selling) have often been introduced.

The world’s population will grow, whether we like it or not, from the current 6.5 billion to about 8 billion by 2030. And that will not only give you more people, but it will, as they improve. your standard of living: creating other opportunities for products to expand.

It is very clear that this world has enormous challenges. The challenges of poverty, water, global warming, climate change.

The worst mistake in strategy is competing with your competitors on the same. You want to find a different kind of value that you can offer to a different set of customers. Strategy is fundamentally about how you will deliver unique value.

Technologies such as high-speed internet, mobile broadband, and GPS are enabling new ways to deliver value to customers. Not so long ago, the options for anyone in need of a car were to buy one, lease one, or rent one, by the day or by the week. In each of these alternatives, the car was likely to sit unused on a lot or in a garage for long periods of time. All of these models provided great comfort, but at the price of great inefficiency.

With the arrival of new technologies, another model emerged: the shared car. Instead of buying or leasing a complete car, customers buy only the amount of car they really need. It could be the value of a whole day or just an hour. The car is there when they need it and someone else uses it when they don’t.

White Ocean Strategy does not represent the world of competition but the world of abundance in which you can share.

Good service is not enough. Aim for customer satisfaction. A constant drive to improve.

You know, what was YouTube yesterday is Twitter today. Twitter is a brand that has reached an estimated value of one billion dollars since its founding in 2006. Like other social networks, Twitter faces a dilemma: it is easier to register users than to monetize them. Personal accounts are free and the microblogging site has yet to establish a proper business model.

Taking a step in that direction, Twitter is establishing commercial paid accounts. Founder Biz Stone assures companies that they can still use Twitter for free, but paid accounts will provide a “special layer of access” that includes comments and statistics.

Microsoft now has to worry about the rise of cloud computing, a wave that Google intends to take full advantage of, with its upcoming Chrome operating system. Tomorrow’s competition for operating systems from Microsoft (and Apple, for that matter) is waiting behind the scenes. Recently, Google began “lifting the veil” on Chrome, an operating system that will allow computers to run programs over the Internet and through a web browser, an approach called cloud computing.

Google has good reason to go this route, of course, as it has the most popular search engine in the world. While today’s PC users rely on cloud computing to access information over the Internet, user files still largely reside on the machine’s hard drive. Google’s approach is to have all programs and data stored on servers and available to each user over the Internet.

Leadership is all about influence and character. The key to successful leadership today is influence, not authority. Leadership is a combination of strategy and character. If it must be without one, without the strategy. Leaders must be able to think and do.

An effective follower is a critical and independent thinker. Characterized by mindfulness and a willingness to act, effective followers are capable of self-management. They are willing to accept responsibility, address the needs of the organization, challenge authority, participate in change, and even leave the organization when necessary.

The path to servant leadership does not lie in trying to fix or change others, but in working to change and improve ourselves. “Everybody wants to change the world, but nobody wants to change himself.”

To cope with change, the leader must be:

o Passionately believe that they can make a difference. They envision the future, creating an ideal and unique image of what the organization can become.

o Look for opportunities to change the status quo. They look for innovative ways to improve the organization. In doing so, they experiment and take risks.

o Encourage collaboration and form lively teams. They actively involve others.

If you look at the Gandhis or the Mandela and Mother Teresas, they exhibit a form of leadership that is very attractive, which is putting the interest of others before themselves.

Dalai Lama, who once said: ‘If you seek enlightenment for yourself only to improve yourself, you did not achieve the purpose. If you seek enlightenment for yourself by helping others, you are doing it with a purpose. ‘ That is the leadership style we increasingly need in today’s world.