Marketing on Instagram

Marketing on Instagram is a great way to communicate with people. And that’s because a photo will capture more attention than a simple text. And since the internet is increasingly visual. what better way for your followers, prospects or fans to connect and learn more about your brand than with Instagram. I really like Instagram for marketing. It’s like a reality show of your photos. And with over 90 million monthly active users, you’d think more online marketplaces would be trading on Instagram.

“A picture is worth a thousand words”

5 tips for marketing on Instagram.

1- Use images to tell your story.

People are visual. So keep them entertained and informed by posting images that represent your brand every day. The photos you post should have a theme. Don’t lose the attention of people who follow you by randomly posting images.

2- Have a call to action.

If you are going to be Marketing on Instagram, your images should have a call to action.

A call to action is when you tell the viewer to take the next step. Example: You can post a picture of you working from home on your laptop in your pajamas. You could say something like… “There’s nothing like working from home. Visit my website to learn how.” Just make sure you give them the next step. If not, they will simply scroll down to the next image.

3- Use hash tags.

Hash tags on Instagram work in a similar way to hash tags on Twitter. They’re great because you can use them to find photos on certain topics. I find that I get more likes when I use hash tags that are relevant to the image. Just don’t overdo it. When you have too many Hash tags, it doesn’t just look like spam. Sounds like you’re desperate for likes. It’s not a good look.

4- Connect social media sites to Instagram.

Instagram allows you to share your images with Twitter, Facebook, Tumblr, etc. it’s a good idea to connect your social media sites to Instagram. That way, you will attract your friends on other social networking sites and this will lead them to join you on Instagram.

5- Have interesting photos.

Simple as this may seem. I had to say it anyway. I see marketers post images of text. (you can use apps to do this) trying to promote your business. This makes no sense! Instagram is not the place for that. You must have real photos of yourself, your product, upcoming projects, your vacations, the trainings you attended, etc.

When marketing on Instagram, make sure to keep your images interesting so your followers stay engaged.