How to successfully launch and recruit investors?

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A little chat with a potential investor could lead to the investment of your dreams. But how do you approach such a conversation? You are working day and night on your startup. You have a winning team and you are doing everything you can to develop a great product. Now all you need is to find investors. You know that what separates you from the dream of your life is a phone call. Well, there is good news and bad news. Starting with the good, it is possible! The bad news is that, apparently, it will take a lot of time and effort to be successful. If it took Churchill an hour to write every minute of his speech, writing yours, which presents your startup, generates impact and wants to hear more, will be a much more difficult task. By combining multiple tools and a simple solution, you too can transform the most complex product or service into exciting, simple, and valuable. Let us begin:

Set a goal for your pitch

Before you sit down to write your speech, set a clear and definite goal for yourself. This goal should include a time frame, clarity, and quantity.

What is your end goal? Do you receive financing? Another meeting? Cooperation? Tip?

You need to be even more focused. For example, you would like to receive financing: how much cash do you need? When will you need it? In stages or all at once? You need to know exactly what you are going to order. If you do not have a clear objective, the possibility of achieving it becomes a product of luck.

Once you are clear about the goal of your pitch, you can sit down and write it down.

Teaser: stimulate the investor

So you have a great opportunity and you are sitting alone in a room with your potential investor. That doesn’t necessarily mean that your brain and attention are solely focused on you. Your mission, from the beginning, would be to capture all his attention and have him completely focused on you.

There are several ways to generate attention in a very short time. One of them is to present an important fact that is relevant to your product or market. This will generate curiosity and the listener is likely to try to understand what it is about. The teaser could also be a personal story, an interesting newspaper article, groundbreaking investigation, anything that catches your eye. Your teaser will work better if the value in it is “flooded”.

“Value flooding”: what’s in it for it?

As a way to make your product or service fascinating, you need to make sure that the person sitting across from you understands the value relevant to him. Once we can connect between advancement and value, we are creating a “mental shortcut” and the level of attention grows significantly.

For example, when we walk down the street and see a scratch card ad that says “scratch now and win $ 1,000,000”, the ad catches our immediate attention and floods the value, we want to win that $ 1,000,000.

So even if our chances of winning go against all statistical and logical calculations, our attention has already been captured because we were immediately presented (“flooded”) with the value, even before explaining the general idea or logic behind he.

Keep it simple

Once we get noticed, it’s time to tell the story of our product or service. Here comes the really challenging part – can you really explain, sometimes in one sentence, what your company product service does? The true greatness of really good or complex products is the ability to make them simple and tangible.

Make sure you don’t use extremely loud or overly complex language, which generally creates opacity and covers up the inability to generate a clear definition. If you managed to do it, in a minimized way, it will leave you more time to invest in the other parts of your speech.

Because you?

Towards the end of your speech, it is time to explain why. Why is it you who can turn this vision into reality. This is a critical point when asking your potential investor for their trust (… and money).

Here’s the point to emphasize your unique field experience, combination of winning teams, or past successes. It is important to remember that most of the decisions we make are irrational, so it is imperative to use your attitude and presentation methods to strengthen your message, nothing less than the list of your titles or achievements.

Tip: We tend to associate self-confidence, and therefore confidence, when the shoulders are straight. So straighten up!

The combination of these ingredients, which builds a winning speech, will require your time and effort to sharpen your message. At some point, the use of external consultants, as well as the use of new technologies, could improve your performance.

Note: in addition to using the old PowerPoint, I can recommend Prezi and Bunkr.

Hundreds of new start-ups are founded each year, and with them, competition for investors grows. The first impression and effect that you project at the beginning could be that critical point that would separate you from the rest, and will make the investor invest in you, over the other sea of ​​startups.

Sometimes this little conversation can make the dream of your life come true – don’t let it slip away.

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