How to Sell Your Home on Craigslist – Step by Step Instructions How to

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With the advent of the Internet comes the arrival of great free advertising tools, and Craigslist is one of them. For those who don’t know, Craigslist is a free online classifieds website used to buy and sell a variety of items. One area that has seen great success on Craigslist has been real estate and millions of people advertise on Craigslist daily. Due to the high level of ad engagement from other sellers to get the most out of Craigslist, you need to stand out from the rest of the ads and get noticed.

What you need to have a great Craigslist ad is the following:

-> Post title (aka your compelling title) – It should make your ad unique. As mentioned above, focus on the features, benefits, and what makes your home unique to get the attention of a potential buyer. Your headline needs to be compelling enough that people click on your ad before others. Mention that your home is FSBO. People like to know this and on Craigslist this will give your ad more attention as people will like the appeal that it is not a real estate agent.

-> Post Description (aka Property Information) – Your ad and content should be short and direct. Don’t go overboard with slogans and marketing language, people will pick up on that. Since your ad is a reflection of the home you are trying to sell, be sure to spell check and proofread your ad to make sure it looks acceptable. There should be an internet web link or multiple web links from your listing that will take a prospective buyer to your property’s full information page. This web link to a complete information page could be your MLS listing, Facebook listing, postlet listing, or all of the above.

Your Craigslist posting description should include:

1. Your name
2. Email and / or phone number
3. Home address
4. Your publication title (compelling title). Said again.
5. Brief information about your home (for example, number of bedrooms, number of bathrooms, single or multi-family, price, square footage, parking, lot size, etc.).
6. Description of the property in a couple of sentences.
7. Property characteristics in a couple of sentences.
8. Web links.
9. Open house information, if applicable.
10. Your contact information re-expressed.

Check out the ad example below to get a better idea of ​​how an ad is created.

Craigslist ad example:

Price: $ 250,000

Post Title: Private Lakefront Home Near Downtown Maple Grove – FSBO

Publication description:
Mary Jane Doe | 555-555-5555 | Email address here
1234 Center Lane N., Maple Grove, FL
Private Lakefront Home Near Downtown Maple Grove – For Sale By Owner

3 bed single family home offered at $ 250,000
Year of construction 2000
Square Footage 2,150
Bedrooms 5
2 full bathrooms
Floors 2
Basement Yes
Lot size 1 acre
2 car garage

PROPERTY DESCRIPTION
This 2,150 sq. Ft. The house is in perfect condition and has 3 bedrooms, 2 bathrooms and a great lake view from the kitchen. The kitchen is open and spacious with granite countertops, stainless steel appliances, porcelain tile, and cherry wood cabinets. The private backyard leads to the lake, dock, fire pit, and plenty of room for fun.

PROPERTY FEATURES
Gas Forced Hot Air Heat, Central A / C, Gas Fireplace
Vaulted Ceilings, Many Closets, Hardwood Floors, Tiled Kitchen and Baths
Family Room, Sunroom, Dining Room, Additional Suite, Owner’s Suite, Full Basement
Stainless Steel Refrigerator, Gas Range & Wall Oven, Microwave & Dishwasher
Granite Countertops, Center Island with Sink, Cherry Wood Cabinets
Washer and Dryer, Cabinets, Mud Area
Big yard, lake, doc, bonfire

Full description of the property:
[Web Link Here]
Virtual tour:
[Web Link Here]

-> Photos and Virtual Tour: Include some of your best professional photos so potential buyers can see what your home looks like. As mentioned above, high-quality photos are a very important part of your listings. You should also have a link to your Virtual Tour so they can see how your home would feel walking through it.

-> Call to Action: When the prospective buyer opens your ad, they should see a call to action that also forces them to call or email you. Think about it, what would make you call an ad in your area.

-> Repost your ad every day: Craigslist ranks ads by showing the most recent ads first or at the top of the web page visible to the viewer. Therefore, as ads continue to run, your ad will continue to move up the list or on a subsequent page. Although many potential buyers will use search terms to find an listing, it is beneficial to be as close to the top of the page as possible because some people view homes in order of most recent date.

-> Real estate agent or NO real estate agent – If you put in your ad “No real estate agents, please”, most real estate agents will not contact you, therefore only buyers not represented will contact you. I still subscribe to the theory that more exposure to a group of buyers that you would not otherwise have access to is better, however if you really want to try and sell your house 100% commission free, you will want to advertise “No Realtors, please “. This can be a risky move because it will limit your pool of potential buyers, use your own judgment here.

-> Best time to run your ad: The three times a day that will give you the best exposure possible are in the morning, at noon, and in the evening after dinner. Pick a time and go with it. Your ad will only be at the top for a brief moment, but every helpful tip counts.

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