Guide to a successful email format

I have talked about email marketing and various factors to consider in order to be successful in email marketing. In addition to knowing the smart ways to promote with the help of people’s inbox (s), it is equally important that we know the standard format of email marketing. Some prefer to use plain text in their emails, while others like their emails to be attractive with images, banners with the help of HTML. Plain text emails are easier and cheaper than HTML emails. It depends on the sender which one they prefer the most. If you want to go fancy with fonts, backgrounds, and images, then HTML is just what you need, and as if plain text makes you comfortable, why not stick with it? If you want to get creative with your email, it is recommended not to use too many colors or go crazy with graphics. Make sure you have a proper, professional, and engaging email. We still don’t want our emails to be thrown in the trash, as readers find it difficult to read. Here are some ways to make your email attractive.

• Title and subtitles:
  The title and subtitles should stand out from the rest of the email content. Using a different color and a larger font size than the rest of the content will help grab the reader’s attention.
• Photos:
  You can add images of your product in your email. Placing the image of the product in an interesting way helps readers to have a brief idea of ​​what it looks like and they might be interested in knowing more about it.
• Elegant Graphics and Fonts:
  Using a lot of graphics and colorful fonts may not work as well. It’s best to stick to minimal graphics (some important) and a certain font style. It’s best to avoid fancy text and graphics that make email unreadable.

Email Format:

An email can be divided into different fields. From the “From” field to the salutation, it is necessary to follow a proper format.

1. FROM:
   The “From” field is where you enter the sender’s address or your email address. There are ways to fill in this space: i) You can simply enter your email address. For example: FROM: [email protected] or ii) Enter the sender’s name or company name. For example: DE: Alka Shakya / Avenues Nepal Pvt. Limited. The second is a better option because the reader will be able to see who wrote to them. People often prefer to open emails that have the sender’s name on them. Some fake email address may not sound so interesting and therefore it may be removed without reading it. If it is not possible to write your name, use the name of the company. If you have brand recognition, you can use it to your advantage. People will be interested in knowing what a popular company has to offer.
2. SUBJECT:
   The “Subject” field is probably the most important of all. Recipients often check the subject line before deciding whether or not to open the email. It is important to choose the subject line carefully considering the limited characters. You can have up to 60 characters in the subject line; so it must be really complicated with that. Besides the limited space, you should avoid words like FREE. For years, people have used this word to draw attention that people no longer trust it. In fact, spam filters generally do not allow emails to reach your inbox with a subject that contains the word “Free”. However, you can provide deadlines in the subject line if you have a limited time for your offer. For example: “Subject: Renewal Deadline: November 31, 2008.” You can also highlight the benefit of your product in your theme by considering that it doesn’t sound like an advertisement. Lastly, avoid false promises.
3. TO:
   People do not usually pay much attention to this field, but it is always better to take precautions. Here are some points to remember when completing the “TO:” field: – Avoid using only the email address. If you know the recipient’s name or company name, please use it before the email address. – Avoid using only the name. Some people find it too personal and therefore may offend them. – Avoid using the word “list”. This makes the email sound impersonal and unprofessional. Some even consider it spam.
4. BODY:
   We will start with the greeting. In the bodily field, it is very important to include the greeting. It is always best to greet the potential customer or customer. Use “Dear” if you are emailing the person for the first time, or if you do not yet have a close bond with the recipient. “Hello” and “Hello” can be used in the last phase. The second part of the body is the title. If you’ve mentioned the purpose of your email in the subject line, it’s okay not to mention the title. But if you want to include a title in the body, make the title sound interesting. You should also avoid ALL CAPS in the title. This gives the impression that you are shouting the message. Now the body of the text, use a good opening line. The first sentence of the email should be interesting so that the recipient will want to read on. Don’t overstretch your body. Stick to 2-3 paragraphs with few lines. If you can include the purpose of the email in the first paragraph, it’s for the best. Here you can include your offer, benefits and instructions. You can highlight the offer and, if necessary, you can lengthen the email. You must be honest and tell the full story. Make the email sound interesting and don’t forget to include links. Check the links if they work before sending the email.
5. Firm:
   At the end include your signature. If you are unable to personalize your signature, please include your company name and logo. You can include your full business address along with the website link.