DBA (fictitious trade name) filings

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Whether you are a corporation, LLC, or sole proprietorship, filing a “Doing Business As” or “DBA” for your business can have advantages.

What is a DBA?

DBA stands for “doing business as” and is an official, public record of a business name. DBAs are also known as fictitious names, fictitious trade names, assumed names, and trade names. Basically, a DBA is a business name that is not the owner’s name or, in the case of a corporation, a name that is different from the corporate name on file with the Secretary of State.

What are the benefits of filing a DBA?

A DBA facilitates:

o Open a bank account and cash checks and payments made out to your business

o Appear more professional by establishing a separate business identity

o Initiate marketing and advertising with a name other than your personal or corporate name

What is a DBA sample and how is it used?

If you were a sole proprietor named Jane Brown and your business name was “Donuts Unlimited,” you would register your business as Jane Brown, doing business as “Donuts Unlimited.”

I already have a name for my corporation or LLC. Do i need a DBA?

If you have a corporation or LLC and you want to do business under a different name than your corporate name, most states require you to file a “Doing Business As” or “DBA” name.

For example, if an LLC operates under the name “Studio City”, but the corporate name is “Pinnacle Projects, LLC”, then a DBA must be filed with the name “Studio City”. This DBA filing must be made in the county or state (where applicable) in which the registered office and primary business address are located.

What information is required for a DBA presentation?

DBA filings will generally contain the applicant’s name, filing date, fictitious business name, and business address. Presentations can be made by individuals or companies. In most states, you must first file the DBA documents with the appropriate government entity, accompanied by a state or county fee. In some states, you must also publish the name in a newspaper to notify the new business name.

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